So, it’s your first time hiring a digital marketing consultant, and you don’t know where to start.
You’re looking for external help to evaluate and improve your current digital marketing offering and are seeking improvements to your existing channel mix, as well as recommendations on new ones. We’ve compiled a list of key focus points you should use to evaluate your digital marketing consultant to make sure they’re the right fit for your business.
We guarantee you that you’d also be able to find the best digital marketing consultant for your project after reading these tips. Now, without any further ado, let’s talk about what you need to look for in a digital marketing consultant.
Their Strategy
First and foremost, a digital marketing consultant should be evaluated on the thoughtfulness and preparedness of their digital marketing strategy. Depending on the type of your business, you need to choose a consultant whose strategy matches your needs and budget and shows a thorough understanding of your key offering. If the consultant is reluctant to share his/her strategy, at least in part, you should be wary of working with them because you’re going to trust them with your business. And if they aren’t sharing their strategy, it makes it rather difficult to assess the quality.
Visit Their Website
Is it wise enough to hire a digital marketing consultant who is hard to find themselves?
It’s like trusting a mechanic whose own car is completely ruined up. So, when it comes to hiring a digital marketing consultant, you need to make sure that they have a professional website and they’ve secured a better position for different keywords on different search engines.
The benefit of visiting their website is that you’d also get to take a look at the reviews of their previous customers. In fact, you may also visit their projects page to take a look at the projects they’ve completed so far. Use this with your best judgement to measure their past successes and how it can apply to your business.
Their Team
A consultant as good as the company he/she keeps. Take a look at their surrounding team, whether in house or external to gauge the quality and knowledge of the team. A single person can’t address all the important aspects of this industry. They always need some help to manage different aspects of marketing, particularly in implementation. Ask for references or preferred suppliers and complete your due diligence to make sure they are up to the task. The information about their team members can be collected from the official website and you can visit the Linkedin profiles of these individuals to see how experienced they are.
While there is a wealth of evaluation techniques for finding a digital marketing consultant, these three key elements are some of the most reliable ways you can find out whether a digital marketing consultant is worth your time.
